The Brand
Created by Sydney Franck, Grey Goose is a French high-line product on the vodka market. Around 1,4 millions of crates are sold per year. This brand is distributed and commercialized by Bacardi Group. Grey Goose is well known thanks to its exceptional advertising campaign.
Assets
- Famous as "World's Best Tasting Vodka"
- Several flavours (Orange, Pear, Lemon...)
- Premium Brand image accessible to everyone
- High-quality packaging
- French and luxury product
Fly Beyond Campaign
According to the Spirits Business Media, Bacardi has launched a advertising campaign based on the history of the brand in order to educate consumers. The goal is to explain to the customers why Grey Goose is a high-line product which attract to "sophisticated consumers". "This campaign gives people something new to discover about a brand they thought they knew and helps them understand why Grey Goose does, in fact, Fly Beyond" Said Lyle Tick, senior global category director for Grey Goose Vodka.
According to the Spirits Business Media, Bacardi has launched a advertising campaign based on the history of the brand in order to educate consumers. The goal is to explain to the customers why Grey Goose is a high-line product which attract to "sophisticated consumers". "This campaign gives people something new to discover about a brand they thought they knew and helps them understand why Grey Goose does, in fact, Fly Beyond" Said Lyle Tick, senior global category director for Grey Goose Vodka.
Sources : Spirits Business Media, theglobeandmail, Grey Goose's official website
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