Vodka, comes from the Slavic word, “little water”, this
beverage is composed primarily of water and ethanol and from his first
apparition, in the XIV century, and today the market has grown to become one of
the most competitive brand battles in the distilled spirits industry. Indeed
the vodka market appears to accounts for nearly one quarter of all distilled
spirit sales and the growth doesn’t show any sign of deceleration. The entire vodka brand from lower cost to
ultra premium keep thinking about their strategic brand management to face the
issue of this huge market and to catch new customer.
Unicorn team has decided to focus on this market to
highlight how vodka brand manage their strategy to increase their market share.
UNICORN Team
UNICORN Team
