Vodka Market : Presentation Team and Introduction

Vodka, comes from the Slavic word, “little water”, this beverage is composed primarily of water and ethanol and from his first apparition, in the XIV century, and today the market has grown to become one of the most competitive brand battles in the distilled spirits industry. Indeed the vodka market appears to accounts for nearly one quarter of all distilled spirit sales and the growth doesn’t show any sign of deceleration.  The entire vodka brand from lower cost to ultra premium keep thinking about their strategic brand management to face the issue of this huge market and to catch new customer.

Unicorn team has decided to focus on this market to highlight how vodka brand manage their strategy to increase their market share.

UNICORN Team